- How has your work changed during the pandemic?
- The pandemic era helped to understand how to sell high-tech products without leaving the country or bringing foreign buyers to Moscow for production site visit. We developed new support measures and moved business missions online, where potential buyers can not only talk to a high-tech vendor, but also take part in a virtual technology tour. During the tour, our employees together with representatives of the company talk about all the details of production, show the way of creating a product from the layout to the final part or equipment depending on what we offer.
At the end of August 2020, these technologies enjoyed enormous popularity during an international industrial trade fair in China, where Moscow manufacturers were presented on a group stand. Visitors were offered to use augmented reality equipment, which took them in a virtual space with multimedia information content developed individually for every Moscow company. As a result of this trade fair, Moscow manufacturers entered into several preliminary contracts to supply their products.
A supplier in Latin America was found for Moskabel as part of the Mosprom center's buyer program. But due to the onset of the pandemic, the company was not able to visit the production facility offline and check the quality of products. Then, our specialists helped to solve this problem: product samples were sent by mail, and the actual production was demonstrated during online meetings. And thus an export contract was concluded.
- What do you consider to be the main achievements in 2020?
- Despite all sorts of restrictions, we managed to conduct 20 business missions abroad (all with results in form of contracts and agreements), and to organize a group stand at the trade fair in China, which I told you about. 133 Moscow manufacturers participated in our events and held 1,000+ B2B meetings.
The first online business mission we had was to India - for food producers. As part of the event , companies held business meetings with potential foreign buyers without leaving the office and discussed the relevance and interest in their products. It was unusual at the preparatory stage, when for example there were a lot of children playing and making noise in the background during the conversation with partners. And we had to provide not only consulting, but also a psychological assistance to companies However, this format proved to be effective, and we are considering to include it into the already existing buyer program as a preparatory stage before going out into the country. During such negotiations, it is possible to determine mutual interest, to present the advantages of products, and to discuss the potential deal (delivery cost, necessary documents).