"In 2020, we planned to take full-time participation in exhibitions and hold meetings with existing and potential clients in Azerbaijan, Armenia, Uzbekistan, Kazakhstan. Unfortunately, they did not take place due to the pandemic. All personal meetings with partners were forced to postpone indefinitely", said the creator of the Bionova brand and the head of the marketing department of the NovaProduct company Alexandra Gudimova. "In our sector (and this is the healthy lifestyle market), we observe a slight decrease in buying activity on the market. We associate it with a drop in the population's income due to the pandemic. Nevertheless, our export sales figures for 11 months of 2020 grew by 48% compared to the same period in 2019. This was facilitated, in particular, by the fact that with the support of Mosprom, online conferences with Azerbaijan, Armenia, Kazakhstan, Germany and Georgia were organized. These meetings helped to strengthen existing partnerships."