Growth In Spite
Of Everything

The Novaproduct Company specializes in the production of foods from natural raw materials. Like thousands of other Moscow industries, it felt the influence of the pandemic, but even despite difficult economic conditions, with the support of ano mosprom the company was able not just to maintain the export direction, but even to strengthen it.
"In 2020, we planned to take full-time participation in exhibitions and hold meetings with existing and potential clients in Azerbaijan, Armenia, Uzbekistan, Kazakhstan. Unfortunately, they did not take place due to the pandemic. All personal meetings with partners were forced to postpone indefinitely", said the creator of the Bionova brand and the head of the marketing department of the NovaProduct company Alexandra Gudimova. "In our sector (and this is the healthy lifestyle market), we observe a slight decrease in buying activity on the market. We associate it with a drop in the population's income due to the pandemic. Nevertheless, our export sales figures for 11 months of 2020 grew by 48% compared to the same period in 2019. This was facilitated, in particular, by the fact that with the support of Mosprom, online conferences with Azerbaijan, Armenia, Kazakhstan, Germany and Georgia were organized. These meetings helped to strengthen existing partnerships."
Olga Muravieva,
Bytplast Development Director:
"Participation in online business missions organized by the Mosprom Center was a good solution. Despite the fact that they were held online, they still gave a result and the presentation meetings ended with negotiations to conclude agreements."
THE CAPITAL MANUFACTURER OF PLASTIC HOUSEHOLD GOODS BYTPLAST Took PART IN A BUSINESS MISSION IN THE UAE, CARRIED OUT BY MOSPROM SPecialists IN septrember 2020
E-mail: pressprom@mos.ru
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