all for export

JULY 2021

Healthy food exports

A healthy lifestyle is both fashionable and profitable. Today people take more care about their health and pay more attention to conscious consumption by choosing food more carefully and favoring natural, organic products. As a result, sales of such items are increasing and new opportunities are opening up for producers and exporters.
According to the Research Institute of Organic Agriculture (FiBL), there are more than 3 million registered organic producers worldwide. The US is the largest consumer and exporter of organic products, while France leads in imports.

In Russia, this market has only recently begun to take shape, but many products, including those from Moscow, show high export potential. For example, shipments abroad of dairy products in 2020 grew by 27.8% to $57.23 million, while exports of soft drinks increased by almost 16% relative to 2019 and grew to $17.87 million.
According to the Moscow Center for Exports Support and Development, Moscow accounts for 12% of Russia's total exports of healthy food, i.e. $154.21 million, or 183.54 thousand tonnes.
Promising markets for producers of organic products are primarily neighboring countries, where certification conditions are clear for producers, and buyer and customer bases have been established.

The potential of the Middle East market is also high, with meat and dairy products in Saudi Arabia and biscuits, bars and fruit in the United Arab Emirates, for example.
Natalia Shuvalova
CEO of the Mosprom Center:
"High standards increase the costs of organic food production and its value, but in my opinion, in the long term, more and more people will be willing to pay for high-quality and safe products, and the cost of organic products will decrease due to optimization and development of technology."
According to the Mosprom Center, imports of these products are on the rise in the Arab countries due to a low level of domestic production and a steadily rising quality of life.

Nutritional supplements are the leaders in the capital's healthy food exports. Their geography covers 68 countries (including the USA, Cambodia, the Republic of Korea and Vietnam) and in 2020, exports grew by 14.5% in monetary terms and by 14.4% in volume.

Muesli and similar products are also in demand for exports. In 2020, Moscow enterprises exported 4.27 thousand tonnes of them to 35 countries. Kazakhstan, Belarus, Kyrgyzstan, Azerbaijan and China ranked first in terms of import volumes from Moscow. The Mosprom Center experts also note the high sales potential among European countries such as Germany, the UK and Serbia.
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