The Сapital with
Open#Mosprom: Offline and Online

Several new formats were launched by the Open#Mosprom project in 2020: virtual tours to factories, master classes, live broadcasts from enterprises with famous presenters, theater and movie actors. Special industrial episodes of the TriO! children's educational and entertaining show have bee appearing for the youngest residents of the capital since October. The Quiz, Please! intellectual games have enjoyed a particular interest among Muscovites.
VIRTUAL FACTORY TOURS
Only two phases of the Open#Mosprom project could be conducted offline in 2020: in February and with significant limitations in September. About 4,500 people were able to visit 25 enterprises. Most of the events took place online. 16 video tours to Moscow enterprises were filmed and watched by 2.4+ million people. The viewers together with the shooting crew visited the Gazpromneft-MNPZ oil refinery, the Baskin Robbins ice-cream factory, the Karacharovsky mechanical plant, the Moskabelmet factory, the Cheremushki underwearproduction plant and many other enterprises.
STAR MOSPROM
The Star Mosprom project was launched in the middle of last year and accommodated live streams from Moscow enterprises by Ekaterina Klimova, Anna Khilkevich, Julia Baranovskaya, Lubov Tolkalina, Anna Semenovich and Elena Letuchaya. You can watch the streams in social media of the invited guests and the Open#Mosprom. The project audience exceeded 3 million people.
THE OPEN#MOSPROM ONLINE AUDIENCE REACHED 5.4 MILLION PEOPLE IN 2020. 14,000+ PEOPLE PARTICIPATED IN OFFLINE EVENTS AND 400+ TOURS TO 46 INDUSTRIAL ENTERPRISES AND SITES OF FIVE CAPITAL'S INDUSTRIAL MUSEUMS WERE CONDUCTED SINCE MARCH 2019, WHEN THE PROJECT WAS LAUNCHED.
QUIZ, QUIZ, QUIZ! GAMES
7,000+ people including over 900 teams and about 2,500 students from 30 Moscow universities took part in ten Quiz, Please! intellectual games dedicated to the capital's businesses. The organizers prepared for them over 250 questions about the work of our plants from various industries - from food production to the aircraft manufacturing. For example: Who of the poets actively worked on Mosselprom commercials? What is Moscow cracking plant 413 producing now? On which metro line is the Moscow Industry to the Front thematic train in operation? The author of the popular Miracle of Technology TV show Sergei Malozyomov and the famous chef, the host of Hell's Kitchen and Pinch Konstantin Ivlev voiced some of the questions.
— APROPOS —
In April, the chef and well-known TV host Konstantin Ivlev held six online master classes on cooking with products made by Moscow enterprises in order to support the capital's food industry. The live streams were held on the Open#Mosprom website and the IVLEV CHEF YouTube channel.
TriO!
In 2020, the Open#Mosprom project did not ignored the capital's youngest residents - special industrial episodes of the TriO! children's educational and entertaining show on the Karusel channel were launched in cooperation with Channel One. Global Network. The program told about the operation process of industrial enterprises in a simple and clear form. Almost 8 million people watched the six episodes. TriO! helped the young audience to get in touch with the Mikron plant in Moscow, which produces chips for Troika cards, the Renault factory, where cars are produced, and the Red October plant, where chocolate and candy are made.
E-mail: pressprom@mos.ru
Audience: 16+